By this point you've no doubt heard about employer branding and how important it is for finding the right talent, and it's true. A strong employer brand will not just give you more candidates to choose from, but they will be a better cultural fit. But did you know that having a strong employer brand will also drastically reduce your acquisition costs? According LinkedIn, having a strong employer brand can reduce recruiting costs by 43%! So how do you go about developing your company's employer brand?
Employers are finding it more difficult to retain the current talent that they have. Today's labor market is extremely competitive, and recruiting new employees can be a laborious task. Have you considered policy and culture changes that help to retain the current employees you have? Sounds simple, right? Not necessarily. The tips below are some of the leading practices from employers who have proven to have strong retention rates.
The Work Opportunity Tax Credit (WOTC) is a federal tax credit that is available to employers for hiring individuals from certain groups who have faced barriers to employment. WOTC partners with other workforce development departments to encourage workforce diversity and to assist in providing additional opportunities to those who are considered to have a significant barrier to employment.
The foundation of a successful veteran recruitment campaign is a strategy that makes sense for reaching your target audience. A recruitment campaign is not unlike any other kind of marketing campaign. You need to go to market with the right message, for the right audience at the right time. Two key elements of your strategy will be focusing on social recruiting and optimizing your application funnel.
Hiring military veterans ain’t what is used to be. No, these are better days for all; better for veterans and companies. Hiring veterans is no longer the cliche, “nice thing to do.” Military veterans are bringing the tangible, trackable benefits that companies covet, which is why hiring managers and talent acquisition directors can’t seem to find enough of them.