3 Keys for Developing a Strong Employer Brand

Posted by Tim Malloy

By this point you've no doubt heard about employer branding and how important it is for finding the right talent, and it's true. A strong employer brand will not just give you more candidates to choose from, but they will be a better cultural fit. But did you know that having a strong employer brand will also drastically reduce your acquisition costs? According LinkedIn, having a strong employer brand can reduce recruiting costs by 43%! So how do you go about developing your company's employer brand?

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Topics: candidate experience, Recruitment Marketing, facebook recruiting, social media recruitment, talent recruiting tips, employer brand

Optimizing Your Application Funnel for User Experience

Posted by Tim Malloy

In the ever-competitive world of recruitment, where social media recruiting has provided an easier way to engage job searchers, companies are realizing that the best way to find the talent they need is to attract more qualified candidates. Simple enough, right? But in the digital age of recruitment marketing, companies must be able to efficiently sift through the high numbers of unqualified candidates in order to find the right talent, allowing them to streamline the application process, saving time and money, and creating a more meaningful user experience.

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Topics: candidate experience, application funnel, recruiting strategy, recruitment technology, talent recruiting tips, user experience, why user experience is important