3 Awesome Ways to Use Content Marketing in Military Student Recruitment

Posted by Tim Malloy

Content marketing is all around us. In fact, you're probably either using or viewing some form of content marketing on a daily basis and you might not even know it, especially if you use social media. The Content Marketing Institute defines content marketing as "...a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action." 

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Topics: Recruitment Marketing, application funnel, military recruitment marketing, social media recruitment, Hiring Veterans

Optimizing Your Application Funnel for User Experience

Posted by Tim Malloy

In the ever-competitive world of recruitment, where social media recruiting has provided an easier way to engage job searchers, companies are realizing that the best way to find the talent they need is to attract more qualified candidates. Simple enough, right? But in the digital age of recruitment marketing, companies must be able to efficiently sift through the high numbers of unqualified candidates in order to find the right talent, allowing them to streamline the application process, saving time and money, and creating a more meaningful user experience.

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Topics: candidate experience, application funnel, recruiting strategy, recruitment technology, talent recruiting tips, user experience, why user experience is important