In our first post we covered 5 recruitment marketing trends that your team should focus on in 2020. Well, we're not stopping there! Here are three additional recruitment marketing trends that can help separate you from the competition this year, while allowing you to find the best candidates.

Content marketing plays a more prominent role in the recruitment landscape than ever before. Marketers have gotten smarter about the way they produce content, personalizing it for their target audience and even automating when and where that content is shown. Personalizing content makes for a more relatable experience for the audience, which in turn leads them to develop loyalty.

Facebook is one of the most powerful social recruitment tools at your disposal. Along with being the largest social media network in the world, Facebook is also home to millions of job candidates. With the ability to reach both active and passive job candidates, it is a platform that any recruiter or recruitment marketer can't afford not to be using. 

By this point you've no doubt heard about employer branding and how important it is for finding the right talent, and it's true. A strong employer brand will not just give you more candidates to choose from, but they will be a better cultural fit. But did you know that having a strong employer brand will also drastically reduce your acquisition costs? According LinkedIn, having a strong employer brand can reduce recruiting costs by 43%! So how do you go about developing your company's employer brand?