Top Recruitment Marketing Trends for 2020

Posted by Adam Kaiser

 

In the world of recruiting nothing is ever static. Due to employer needs, advances in technology, market trends and much more, it is a field that is ever-changing. You can get on board and adopt the trends and practices that have already started taking over, or you can fall to the wayside and let your competition.

Here are 5 Recruiting Trends to be aware of for 2020.

 

1. Employer Branding

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With the lack of talent available in today's job market, it has never been more important to cultivate a strong employer brand. This means ensuring that your company has a strong, positive reputation to go along with a workplace and culture that are attractive to job seekers.

As a result you will attract more quality candidates while increasing your retention rate. Linkedin research has revealed that 75% of individuals on the job hunt take the time to look at an employers reputation and their brand before applying for open positions.

Form a strong employer brand for your organization to help you stand out from your competitors instead of falling behind.

 

2. It is a Candidate Driven Market

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Traditionally, employers have held all of the power when it came to the job search but that is no longer the case in 2020. With the lowest unemployment rate in 18 years at almost 4%, the tables have turned in favor of the job seeker. There are more job openings than there are qualified candidates, giving the upper hand to the talent. That is why it is imperative that organizations use every tool at their disposal in order to find and hire quality employees.

 

3. Inbound Recruitment

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Recruitment Marketing is the first step in the talent acquisition process. It is the implementation of techniques used by marketers and applying those practices to the world of recruiting. An important aspect of this process is the implementation of inbound recruitment.

Inbound recruitment uses the techniques of inbound marketing, and applies them to recruitment marketing. Inbound recruitment allows candidates to find your open positions, rather than you going to the candidates. Ideally you will answer any questions candidates have about the position and provide a seamless transition into the application process without having any contact with that candidate.

 

4. Social Recruitment

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The number of individuals who are actively using social media is astronomical, and so is the number of ways in which it can be used. Social Recruiting is a term that refers to using social media networks such as Facebook, Linkedin or Twitter, along with social media websites that include Glassdoor and Indeed for recruiting purposes.

This practice goes beyond simply posting your companies open positions online, it also allows you to proactively and personally target and interact with potential job candidates. With 84% of companies capitalizing on the benefits of using social media in their recruitment efforts, it is a trend that simply cannot be denied.

 

5. Employee Referrals

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Employee Referrals have been around for years, but it is still a focus that companies should have in their recruitment strategy. It is an internal process of finding candidates to fill open positions and it has ended up being one of the fastest, and most cost-effective ways to hire new employees.

As opposed to finding talent through traditional methods, referrals allow you to bring in candidates who have been recommended by people who know the culture, beliefs and the ins-and-outs of your organization.

Incentivizing those employees to bring in strong qualified candidates will also be effective when it comes to not only decreasing your time-to-hire and cost-to-hire, but it will motivate them to find and refer the top talent your organization is looking for.

 

Kick Your Recruitment Marketing Into High Gear!

Let's work together to develop a bold, forward thinking approach that will produce serious results!

 

 

Topics: digital recruiting, recruitment strategy, social media recruitment, talent recruiting tips, talent shortage, employer brand

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