Recruiting military students is a smart move for any school. The value that student veterans bring to a campus (or online classroom) is seen in their graduation rates, grade point averages and their leadership qualities. According to Student Veterans of America's 2017 "Profile of the Contemporary Student Veteran," student veterans have GPAs that far outpace their non-veteran peers, coming in at 3.35 compared to 2.95. The study also proclaims that student veterans have higher graduation rates than non-veterans, along with an interest in pursuing degrees in STEM.

By this point you've no doubt heard about employer branding and how important it is for finding the right talent, and it's true. A strong employer brand will not just give you more candidates to choose from, but they will be a better cultural fit. But did you know that having a strong employer brand will also drastically reduce your acquisition costs? According LinkedIn, having a strong employer brand can reduce recruiting costs by 43%! So how do you go about developing your company's employer brand?