Recruiting military students is a smart move for any school. The value that student veterans bring to a campus (or online classroom) is seen in their graduation rates, grade point averages and their leadership qualities. According to Student Veterans of America's 2017 "Profile of the Contemporary Student Veteran," student veterans have GPAs that far outpace their non-veteran peers, coming in at 3.35 compared to 2.95. The study also proclaims that student veterans have higher graduation rates than non-veterans, along with an interest in pursuing degrees in STEM.

Content marketing plays a more prominent role in the recruitment landscape than ever before. Marketers have gotten smarter about the way they produce content, personalizing it for their target audience and even automating when and where that content is shown. Personalizing content makes for a more relatable experience for the audience, which in turn leads them to develop loyalty.

The Work Opportunity Tax Credit (WOTC) is a federal tax credit that is available to employers for hiring individuals from certain groups who have faced barriers to employment. WOTC partners with other workforce development departments to encourage workforce diversity and to assist in providing additional opportunities to those who are considered to have a significant barrier to employment.  

The foundation of a successful veteran recruitment campaign is a strategy that makes sense for reaching your target audience. A recruitment campaign is not unlike any other kind of marketing campaign. You need to go to market with the right message, for the right audience at the right time. Two key elements of your strategy will be focusing on social recruiting and optimizing your application funnel.