Recruiting military students is a smart move for any school. The value that student veterans bring to a campus (or online classroom) is seen in their graduation rates, grade point averages and their leadership qualities. According to Student Veterans of America's 2017 "Profile of the Contemporary Student Veteran," student veterans have GPAs that far outpace their non-veteran peers, coming in at 3.35 compared to 2.95. The study also proclaims that student veterans have higher graduation rates than non-veterans, along with an interest in pursuing degrees in STEM.

Facebook is one of the most powerful social recruitment tools at your disposal. Along with being the largest social media network in the world, Facebook is also home to millions of job candidates. With the ability to reach both active and passive job candidates, it is a platform that any recruiter or recruitment marketer can't afford not to be using. 

“Meet your audience where they are.” Marketing and media professionals alike have lived by this code for decades. In the era of social media and the 24/7 information cycle, it is more important than ever to reach your target audience on their platform of choice.