As the landscape of recruitment begins to change, so must the strategies and tactics you employ. The shift in digital recruitment marketing and social media recruiting has changed the corporate world forever. Gone are the days of stagnant job postings that result in lost production from prolonged vacant roles. The job market is more competitive than ever, which has resulted in a shift in power from employers picking candidates to candidates now having their choice of employers.
“Meet your audience where they are.” Marketing and media professionals alike have lived by this code for decades. In the era of social media and the 24/7 information cycle, it is more important than ever to reach your target audience on their platform of choice.