In the ever-competitive world of recruitment, where social media recruiting has provided an easier way to engage job searchers, companies are realizing that the best way to find the talent they need is to attract more qualified candidates. Simple enough, right? But in the digital age of recruitment marketing, companies must be able to efficiently sift through the high numbers of unqualified candidates in order to find the right talent, allowing them to streamline the application process, saving time and money, and creating a more meaningful user experience.
“Meet your audience where they are.” Marketing and media professionals alike have lived by this code for decades. In the era of social media and the 24/7 information cycle, it is more important than ever to reach your target audience on their platform of choice.