Facebook is one of the most powerful social recruitment tools at your disposal. Along with being the largest social media network in the world, Facebook is also home to millions of job candidates. With the ability to reach both active and passive job candidates, it is a platform that any recruiter or recruitment marketer can't afford not to be using.
By this point you've no doubt heard about employer branding and how important it is for finding the right talent, and it's true. A strong employer brand will not just give you more candidates to choose from, but they will be a better cultural fit. But did you know that having a strong employer brand will also drastically reduce your acquisition costs? According LinkedIn, having a strong employer brand can reduce recruiting costs by 43%! So how do you go about developing your company's employer brand?
Employers are finding it more difficult to retain the current talent that they have. Today's labor market is extremely competitive, and recruiting new employees can be a laborious task. Have you considered policy and culture changes that help to retain the current employees you have? Sounds simple, right? Not necessarily. The tips below are some of the leading practices from employers who have proven to have strong retention rates.
Content marketing is all around us. In fact, you're probably either using or viewing some form of content marketing on a daily basis and you might not even know it, especially if you use social media. The Content Marketing Institute defines content marketing as "...a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."
The Work Opportunity Tax Credit (WOTC) is a federal tax credit that is available to employers for hiring individuals from certain groups who have faced barriers to employment. WOTC partners with other workforce development departments to encourage workforce diversity and to assist in providing additional opportunities to those who are considered to have a significant barrier to employment.