Content marketing is all around us. In fact, you're probably either using or viewing some form of content marketing on a daily basis and you might not even know it, especially if you use social media. The Content Marketing Institute defines content marketing as "...a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."
Topics: Recruitment Marketing, application funnel, military recruitment marketing, social media recruitment, Hiring Veterans
The foundation of a successful veteran recruitment campaign is a strategy that makes sense for reaching your target audience. A recruitment campaign is not unlike any other kind of marketing campaign. You need to go to market with the right message, for the right audience at the right time. Two key elements of your strategy will be focusing on social recruiting and optimizing your application funnel.
Topics: Recruitment Marketing, military recruitment marketing, recruit military veterans, social media recruitment, talent recruiting tips, Hiring Veterans
Hiring military veterans ain’t what is used to be. No, these are better days for all; better for veterans and companies. Hiring veterans is no longer the cliche, “nice thing to do.” Military veterans are bringing the tangible, trackable benefits that companies covet, which is why hiring managers and talent acquisition directors can’t seem to find enough of them.
Topics: Recruitment Marketing, recruit military veterans, recruitment strategy, talent recruiting tips, talent shortage, Hiring Veterans
Building a talent pipeline is one of the most important things a company can do to sustain itself and ultimately grow. Having a steady stream of talented, qualified prospects ensures the future of your business is in good hands. But corporate recruiting is not cheap and it certainly isn’t easy.
Here are 5 tips to help build your talent pipeline with little or no budget.
Topics: Recruitment Marketing, recruit military veterans, recruitment strategy, social recruiting, talent recruiting tips, talent shortage
As the landscape of recruitment begins to change, so must the strategies and tactics you employ. The shift in digital recruitment marketing and social media recruiting has changed the corporate world forever. Gone are the days of stagnant job postings that result in lost production from prolonged vacant roles. The job market is more competitive than ever, which has resulted in a shift in power from employers picking candidates to candidates now having their choice of employers.
Topics: Recruitment Marketing, recruiting strategy, social media recruitment, social recruiting, social recruiting tips, talent recruiting tips
